Facial Analysis and the Beauty Mask

Beauty is in the phi of the beholder.

It has long been said that beauty is in the eye of the beholder and thought that beauty varies by race, culture or era. The evidence, however, shows that our perception of physical beauty is hard-wired into our being and based on how closely the features of one’s face reflect phi, or “the Golden Ratio” in their proportions.



Eyebrow-Shaping Using the Golden Ratio

The “Golden Ratio” is the foundation of most classical beauty. Phi, Pi, and the Golden Ratio have been found in the art of the classical masters from DaVinci, Durer, and Rembrandt to current popular dramas like the “DaVinci Code.” Many leading aestheticians have built careers using it to define the perfect proportions for eyebrows and how they affect the face.

What is it and why is it important?

Phi was first mentioned in Euclid’s Elements around 300 BC. Geometric shapes are said to be in “divine proportion” if the ratios of their various sides closely resemble phi. The most common are the golden rectangle, the golden triangle, and the pretty spiral observed in a chambered nautilus shell.


Hardcore fans of phi often see the golden ratio in art, music, poetry, architecture, even the stock market. In fact, the east and west facades of the Parthenon are said to form golden rectangles (that is, they exhibit length-to-width ratios of phi).

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